{"id":590,"date":"2026-04-30T21:40:11","date_gmt":"2026-04-30T14:40:11","guid":{"rendered":"https:\/\/teknikjaya.co.id\/news\/?p=590"},"modified":"2026-04-30T21:40:20","modified_gmt":"2026-04-30T14:40:20","slug":"produk-kriya-dan-fesyen-ri-sudah-bagus-tapi-kenapa-masih-susah-naik-kelas","status":"publish","type":"post","link":"https:\/\/teknikjaya.co.id\/news\/bisnis\/produk-kriya-dan-fesyen-ri-sudah-bagus-tapi-kenapa-masih-susah-naik-kelas\/","title":{"rendered":"Produk Kriya dan Fesyen RI Sudah Bagus, Tapi Kenapa Masih Susah Naik Kelas?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-6c526848950fb6b3bfce053ae2e0bcc8 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#003e62\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teknikjaya.co.id\/news\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/teknikjaya.co.id\/news\/https:\/teknikjaya.co.id\/news\/bisnis\/\">Bisnis<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Produk Kriya dan Fesyen RI Sudah Bagus, Tapi Kenapa Masih Susah Naik Kelas?<\/span><\/span><\/div><\/div>\n<\/div>\n\n\n\n<p><em>Ekspor fesyen dan kriya tumbuh 15% lebih. Masalahnya bukan di kualitas produk, tapi di cara pelaku IKM membaca dan menjawab kebutuhan pasar.<\/em><\/p>\n\n\n\n<p>Ada ironi besar di industri kriya dan fesyen Indonesia: kualitas produknya sudah diakui, desainernya berbakat, perajinnya terampil, tapi banyak yang bisnisnya jalan di tempat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"601\" src=\"https:\/\/teknikjaya.co.id\/news\/wp-content\/uploads\/2026\/04\/seni-kriya.jpg\" alt=\"\" class=\"wp-image-598\" srcset=\"https:\/\/teknikjaya.co.id\/news\/wp-content\/uploads\/2026\/04\/seni-kriya.jpg 858w, https:\/\/teknikjaya.co.id\/news\/wp-content\/uploads\/2026\/04\/seni-kriya-300x210.jpg 300w, https:\/\/teknikjaya.co.id\/news\/wp-content\/uploads\/2026\/04\/seni-kriya-768x538.jpg 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><figcaption class=\"wp-element-caption\">source : www.pexels.com<\/figcaption><\/figure>\n\n\n\n<p>Masalahnya bukan pada tangan yang membuat. Masalahnya ada di kepala yang belum terbiasa berpikir seperti pasar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potensinya Nyata, Tapi Belum Maksimal<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>USD 806,63 juta&nbsp; <\/strong>nilai ekspor fesyen &amp; kriya Indonesia (2025)<\/li>\n\n\n\n<li><strong>+15,46%&nbsp; <\/strong>pertumbuhan dibanding tahun sebelumnya<\/li>\n<\/ul>\n\n\n\n<p>Angka ini besar, tapi bisa jauh lebih besar jika pelaku IKM punya strategi bisnis yang lebih tajam. Kemenperin melihat celah ini dan mulai bergerak mengisinya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Akar Masalahnya: Jual Produk, Bukan Solusi<\/h2>\n\n\n\n<p>Riset Balai Pemberdayaan Industri Fesyen dan Kriya (BPIFK) menemukan satu penyebab utama kegagalan bisnis IKM: produk yang dibuat tidak sesuai dengan apa yang benar-benar dibutuhkan pasar.<\/p>\n\n\n\n<p>Banyak pelaku usaha masih terjebak pada fitur produk, bukan manfaat yang dirasakan pembeli. Contoh sederhananya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pendekatan lama: &#8220;Baju ini murah dan bahannya bagus.&#8221;<\/li>\n\n\n\n<li>Pendekatan yang dijual pasar: &#8220;Pakaian kerja yang tetap nyaman dan stylish untuk profesional muda seharian penuh.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Perbedaannya bukan pada produknya, tapi pada cara memahami siapa pembelinya dan apa yang mereka cari.<\/p>\n\n\n\n<p><strong><em>&#8220;Kreativitas perajin perlu diselaraskan dengan kebutuhan pasar, keberhasilan usaha tidak hanya bergantung pada kemampuan produksi.&#8221;, Kepala BPIFK, Dickie Sulistya Aprilyanto<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apa yang Dilakukan Kemenperin?<\/h2>\n\n\n\n<p>Ditjen IKMA Kemenperin menjalankan program Creative Talk di BPIFK Bali, forum diskusi yang mempertemukan akademisi, praktisi, komunitas, dan pelaku IKM untuk belajar merancang produk yang bernilai tambah lebih tinggi.<\/p>\n\n\n\n<p>Sesi pertama pada 16 April 2026 membahas Value Proposition Design: cara mendefinisikan nilai produk dari sudut pandang pelanggan, bukan dari sudut pandang produsen. Program ini akan berlanjut dengan workshop dan bimbingan teknis secara berkala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Satu Hal yang Perlu Diingat Pelaku IKM<\/h2>\n\n\n\n<p>Kemampuan membuat produk bagus adalah modal, bukan jaminan. Yang membedakan IKM yang bertumbuh dari yang stagnan adalah kemampuan membaca pasar: tren mana yang relevan, siapa target pembeli yang tepat, dan nilai apa yang harus dikomunikasikan.<\/p>\n\n\n\n<p><strong><em>&#8220;Produk fesyen dan kriya dalam negeri sudah layak bersanding, bahkan mampu melampaui produk luar negeri. Tapi diperlukan strategi yang tepat agar bisnisnya naik kelas.&#8221;, Menperin Agus Gumiwang<\/em><\/strong><\/p>\n\n\n\n<p>Dengan ekspor yang sudah tumbuh dua digit, fondasinya sudah ada. Pertanyaannya: apakah para pelaku IKM siap membangun di atas fondasi itu?<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-small-font-size wp-elements-74ec5c4d52540fe5d2d801ce27dcccfc\">sumber : https:\/\/kemenperin.go.id\/artikel\/72482711\/Kemenperin-Kuatkan-Literasi-IKM-Kriya-dan-Fesyen-Tangkap-Peluang-Pasar-Global<\/p>\n\n\n<div id=\"block-5c2d0c0b-53e3-47cd-88ea-a62f4f755bb6\"><div class=\"sb-news-module-six wp-block-smart-blocks wp-block-smart-blocks-news-module-six\"><h2 class=\"sb-block-title sb-title-style2 \"><span>Artikel Lainnya<\/span><\/h2><div class=\"sb-news-module-six-wrap\"><div class=\"sb-big-block\"><div class=\"sb-post-item\"><div class=\"sb-post-thumb\"><a href=\"https:\/\/teknikjaya.co.id\/news\/bisnis\/produk-kriya-dan-fesyen-ri-sudah-bagus-tapi-kenapa-masih-susah-naik-kelas\/\"><div class=\"sb-thumb-container\"><img decoding=\"async\" alt=\"Produk Kriya dan Fesyen RI Sudah Bagus, Tapi Kenapa Masih Susah Naik Kelas?\" src=\"https:\/\/teknikjaya.co.id\/news\/wp-content\/uploads\/2026\/04\/seni-kriya.jpg\"><\/div><div class=\"sb-post-content sb-gradient-overlay\"><h3 class=\"sb-large-title sb-post-title \"><span>Produk Kriya dan Fesyen RI Sudah Bagus, Tapi Kenapa Masih Susah Naik Kelas?<\/span><\/h3><div class=\"sb-post-meta\"><span class=\"sb-post-author \"><i class=\"mdi-account\"><\/i>Rani Rahmawati<\/span><span class=\"sb-post-date \"><i class=\"mdi-clock-time-four-outline\"><\/i>April 30, 2026<\/span><span class=\"sb-post-comment \"><i class=\"mdi-comment-outline\"><\/i>0<\/span><\/div><\/div><\/a><ul class=\"post-categories\">\n\t<li><a href=\"https:\/\/teknikjaya.co.id\/news\/https:\/teknikjaya.co.id\/news\/bisnis\/\" rel=\"category tag\">Bisnis<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekspor fesyen dan kriya tumbuh 15% lebih. Masalahnya bukan di kualitas produk, tapi di cara pelaku IKM membaca dan menjawab kebutuhan pasar. Ada ironi besar di industri kriya dan fesyen Indonesia: kualitas produknya sudah diakui, desainernya berbakat, perajinnya terampil, tapi banyak yang bisnisnya jalan di tempat. Masalahnya bukan pada tangan yang membuat. Masalahnya ada di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis"],"relative_dates":{"created":"2 days ago","modified":"2 days ago"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produk Kriya dan Fesyen RI Sudah Bagus, Tapi Kenapa Masih Susah Naik Kelas?<\/title>\n<meta name=\"description\" content=\"Ada ironi besar di industri kriya dan fesyen Indonesia: kualitas produknya sudah diakui, desainernya berbakat, perajinnya terampil, tapi banyak yang bisnisnya jalan di tempat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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